BUSINESS PLANNING AND ACTIVITY FORECASTING IN  ORGANIZATIONS: APPROACHES, TECHNIQUES, AND CHALLENGES

B. Sh. Maxmudov

Authors

Maxmudov B. Sh.

Keywords:

Business planning, activity forecasting, organizations, modern approaches, methods, challenges, strategies, data analysis, effective decision-making, business process optimization, rapidly changing business environment, uncertainty, risks, adaptive planning, recommendations.

Abstract

This paper provides an overview of contemporary approaches to business planning and activity forecasting in organizations. It examines various methods, techniques, and challenges that companies face when formulating their business plans and forecasting future activities. Special attention is paid to innovative strategies and data analysis tools that contribute to effective decision-making and business process optimization. In the context of rapidly changing business environments, challenges related to uncertainty and risks are discussed, as well as adaptive planning methods. In conclusion, recommendations are offered for selecting the most suitable approaches and planning methods based on the specific characteristics of the organization.

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